Euphemism and Euphuism

Fowler’s on the merits and masks of euphemisms (and what euphuism is).

https://www.wikiart.org/en/konstantin-somov/lady-and-harlequin-1
Konstantin Somov, Lady and Harlequin (1921)

 

“My husband has gone bear hunting,” she says.

***

She knows some very pleasant secrets.
After the secrets, we drink aquavit and I recite a poem …

—Paul Willems, Flight of the Archbishop (translated by Edward Gauvin)

Even within such meagre context, the nature of Countess Kausala’s secrets is evident, despite the euphemism. Fiction is a purveyor supreme of such delicate phrasings precisely because they hide the explicit on the page, so that they may reveal a particular (peculiar?) explicitness at the pleasure of the reader’s imagination. In an erotic context, they’re the equivalent of a veil that gets lifted not by the hand but by the mind, and they’re often the difference between seedy and sublime.

In my previous post, I discussed elegant variation—the laboured avoidance of repetition according to Fowler’s—which itself is a useful euphemism employed playfully, but with the more usual, real-world negative connotation.

Euphemising has been around for longer than Photoshop, so it’s also had longer to earn its infamy.

Indeed, as Fowler’s shows us in this entry from 1968, History has clapped along to a rich linguistic variety show: biological states are known to parade powdered, masked, bedecked in feathers, while societal scourges dress up as sophisticated harlequins.

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